At 1ness, we believe wellness isn’t just about the products we sell—it’s about the meaningful connections we build with our customers and collaborators. In a world driven by impersonal interactions, we’re taking a different approach: personalized outreach. From heartfelt check-ins with our customers to forming genuine partnerships with influencers who share our mission, every step we take is focused on fostering trust, authenticity, and long-term relationships.
In this blog, we’ll pull back the curtain on our outreach strategy—sharing how we engage with customers, partner with influencers, and create a community rooted in holistic health. Whether you’re a wellness enthusiast, a brand looking for inspiration, or simply curious about our journey, we’re excited to share our story with you.
The 1ness Outreach Philosophy
At 1ness, we’ve built our brand around the core values of authenticity, connection, and empowerment. These values guide every interaction we have, whether it’s with our loyal customers or the influencers who help amplify our mission.
In a crowded wellness market, we’ve learned that personalization is the key to standing out. Customers and collaborators alike appreciate being seen and valued as individuals—not just as numbers or transactions. That’s why we’ve made it a priority to create genuine, meaningful relationships with everyone who engages with our brand.
By aligning with influencers who share our vision for holistic health and taking the time to listen to our customers’ needs, we’ve created a community that feels connected to our products and our mission. It’s not just about selling wellness—it’s about creating a movement that inspires trust, education, and lasting impact.
Reaching Out to Customers
Our customers are the heart of 1ness, and we go the extra mile to ensure they feel valued and supported on their wellness journey. Here’s how we connect with them on a personal level:
1. Text and Email Check-Ins
We don’t believe in “set it and forget it” transactions. After a purchase, we personally check in with our customers through texts or emails to ensure their orders arrive safely and meet expectations. It’s a simple gesture, but one that shows we’re genuinely invested in their experience.
2. Exclusive Offers
To show our appreciation, we share discount codes like NEWYEAR15, offering our customers a way to save while continuing their wellness journey with our products. These offers also serve as a gentle reminder to stay engaged with our brand.
3. Educational Resources
We aim to provide value beyond the product itself. For example, we’ve created ebooks with tips and unique ways to use our Chlorine Dioxide Drops, like as a vegetable rinse. By offering practical advice, we empower our customers to maximize the benefits of their purchases.
4. Strengthening Relationships Through Engagement
By prioritizing follow-ups and meaningful interactions, we’ve built trust and loyalty with our customers. They know we’re here for them—not just to sell products, but to support their health and well-being.
Partnering with Influencers
In today’s digital age, influencers play a powerful role in connecting brands with new audiences. At 1ness, we see influencer partnerships not as transactional arrangements but as genuine collaborations built on shared values and authenticity. Here’s how we approach influencer outreach:
1. Research-Driven Selection
We start by identifying influencers who align with our mission of holistic health and natural living. We look for creators whose content emphasizes wellness, balance, and authenticity—individuals who truly resonate with our brand.
2. Personalized Outreach
Our approach to influencers is always tailored. Rather than sending generic pitches, we craft personalized messages that acknowledge their unique content and explain why we believe our products could resonate with them and their audience.
3. Offering Free Product Trials
We’re confident in the quality and effectiveness of our wellness products, so we invite influencers to try them out—no strings attached. This gives them the freedom to form genuine opinions about our offerings, ensuring any promotion comes from a place of authenticity.
4. Building Long-Term Relationships
We aim to work with influencers who see the value in our mission and products, fostering ongoing collaborations. By creating mutual trust and respect, we develop partnerships that go beyond one-off promotions and grow into meaningful advocacy.
Through this strategic and thoughtful approach, we’ve successfully connected with influencers who amplify our message and help us reach communities that share our passion for wellness.
The Results of This Approach
Our personalized outreach strategy has delivered incredible results for 1ness, helping us strengthen our relationships with both customers and influencers. Here’s what we’ve achieved:
1. Increased Customer Loyalty
By focusing on follow-ups, exclusive offers, and educational resources, we’ve built trust and fostered long-term relationships with our customers. They know we care about their wellness journey, not just their purchases, which has led to greater loyalty and repeat business.
2. Authentic Influencer Collaborations
Our thoughtful approach to influencer outreach has resulted in partnerships with creators who genuinely believe in our products and mission. This authenticity shines through in their content, resonating with their audiences and driving meaningful engagement with our brand.
3. Enhanced Community Trust
Whether it’s through a heartfelt email or a thoughtful product trial, our commitment to connection has built a community of people who trust 1ness. This trust translates to strong word-of-mouth referrals and organic growth across both our customer base and social media presence.
4. Tangible Growth in Sales and Awareness
The combined efforts of customer engagement and influencer advocacy have led to measurable increases in sales and brand visibility. By connecting with like-minded individuals and communities, we’ve amplified our message and extended our reach in the wellness space.
This approach is more than just a strategy—it’s a reflection of our values and our dedication to creating a brand rooted in authenticity and care.
How You Can Apply These Strategies
The personalized outreach approach we’ve adopted at 1ness isn’t exclusive to our brand—it’s a mindset that any business can implement to create meaningful connections. Here’s how you can apply these strategies to your own brand:
1. Prioritize Personalization
Take the time to tailor your communication. Whether it’s a follow-up email to a customer or a pitch to an influencer, a personal touch makes all the difference in building trust and authenticity.
2. Add Value Beyond the Product
Offer resources, tips, or guides that help customers get the most out of their purchases. Going the extra mile to educate and empower creates a deeper connection to your brand.
3. Build Authentic Influencer Partnerships
Seek out influencers who align with your mission, and give them the space to genuinely experience your products. Authentic recommendations from trusted voices resonate more deeply with audiences than transactional promotions.
4. Foster Long-Term Relationships
Focus on building relationships that last. Whether it’s through exclusive offers, thoughtful engagement, or ongoing collaboration, showing genuine care and interest creates loyalty that drives growth.
5. Measure and Adapt
Pay attention to what works and refine your approach over time. Each interaction is an opportunity to learn more about what your customers and collaborators value most.
By adopting these strategies, you can create a community that’s not only loyal to your brand but also inspired by it. It’s not just about selling—it’s about fostering connections that make a difference.
